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Work from home – Dilemma for management

Work from home or working remotely has been the talk world wide. Every company, every business globally is struggling with this aspect to ensure they remain afloat. Till covid19 certain businesses or set of people were already implementing the same but it was called flexibility.

Startup idea – A paradox for entrepreneur

Startup idea is always entrepreneur’s dilemma and it is extremely difficult for him to make a decision. Entrepreneur should not jump in to venture because it wants to get on the startup band wagon. He should think about doing it because he has a conviction

Innovation – Tool for competitive edge

Business has to remain competitive at all times to remain sustainable. Creating a unique product or reducing cost will give that edge to a certain extant but will not give that edge which is required stay in the game.  However it is not possible to adopt

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some

Covid19 – the business thereafter

Covid19 has brought the whole world to stand still. World over the economy has come to grinding halt. We do not know when the things will be at normalcy. what has happened is reality, and what is unknown is uncertainty. We can look to Covid19

Digital marketing in digitized world

Digitization has swamped the whole world including every aspect of personal as well as commercial life. Few decades back technology was changing once over a decade but today it is changing virtually every year. With such rapid change even the devices are undergoing dramatic change

8 key insights for sale of agriculture equipment and implements

Sale of agriculture equipment and implements has always been a challenge in our country. The country which is predominantly dominated by agriculture sector yet it lacked the innovations and use of modern equipment and implements. With rapid innovations in technology, the number of new implements

Product Pricing Strategies

Product pricing strategies is a crucial questions any CEO will repeatedly face during the life cycle of the company. Product pricing ultimately defines the product positioning in the market. Pricing strategy is an integral part of the marketing strategy. Pricing is a continuous process and it becomes applicable in following cases

Ingredients of successful startup

Every entrepreneur wants to build a successful start up.  Startup is always uncharted territory which requires multiple elements to play at the same time. Mere idea won’t do the trick but the execution is the key. Every start up life cycle is long and involves