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Tag: Market

Ingredients of successful startup

Every entrepreneur wants to build a successful start up.  Startup is always uncharted territory which requires multiple elements to play at the same time. Mere idea won’t do the trick but the execution is the key. Every start up life cycle is long and involves couple of years. It goes

Pivot in business – Embarrassment or strategic decision

Pivot is a complex word as it sounds yet it is very simple to understand. Sometimes the business environment changes so dramatically that the existing business model becomes non viable. This necessitates to re look at the business model and creates a need for pivot.  However at times it is